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AMBITIONS ENTERPRISE MANAGEMENT Subsidiary Served as Official Business Travel Service Provider for Mobile World Congress 2026

DUBAI, UAE, March 18, 2026 /PRNewswire/ -- AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.C ("Ambitions" or the "Company") (NASDAQ: AHMA), a UAE-based provider of MICE (meetings, incentives, conferences, and exhibitions) and tourism services, today announced that its wholly owned subsidiary, Hunter International Travel & Tourism L.L.C. ("Hunter"), served as the official business travel service provider for Mobile World Congress ("MWC") 2026, held in Barcelona from March 2-5. Total estimated attendance exceeded 88,000 participants, underscoring the event's scale and complexity. MWC is widely recognized as the world's most influential telecommunications event, bringing together global leaders, innovators, and policymakers to discuss the future of connectivity and digital infrastructure. The 2026 edition attracted over 750 telecom operators and 400 technology companies from more than 200 countries and regions, with major exhibitors such as Huawei, Qualcomm, and Nokia showcasing their latest innovations. During the four-day event, Hunter coordinated travel and logistics for more than 80 premium delegations and deployed a dedicated fleet of over 100 vehicles, demonstrating its flexible operational capabilities. In total, Hunter ensured seamless transportation services for over 1,000 guests throughout the conference. Hunter's strong execution at MWC 2026 reinforces a growing reputation for excellence and deep expertise in managing large-scale international exhibition and delegation services, built across more than 3,000 corporate client engagements since inception. Going forward, Hunter will continue leveraging its expanding global network and operational expertise to deliver tailored, high-quality travel and hospitality solutions for exhibitions and corporate events across global markets. About AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.C As a UAE-based MICE (meetings, incentives, conferences, and exhibitions) and tourism services provider, the Company serves a global client base by delivering expert event management and seamless, one-stop travel solutions. Guided by an experienced management team and supported by partnerships across the tourism and hospitality industries in the Middle East, Europe, Africa, and the Americas, the Company executes large-scale events for clients from diverse sectors. Additionally, the Company manages bespoke travel experiences, providing a one-stop guided tour service that streamlines travel across the UAE and its neighboring countries, as well as to other global destinations. For more information, please visit https://ir.ambitions.ae. Forward-Looking Statements This press release contains statements that may constitute "forward-looking" statements which are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "would," "may," "expects," "anticipates," "aims," "future," "continues," "could," "should," "target," "intends," "plans," "believes," "estimates," "likely to," and similar expressions. Statements that are not historical facts, including statements about the Company's beliefs, plans, and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: uncertainties related to market conditions, the satisfaction of customary closing conditions related to the Offering, the completion of Offering on the anticipated terms, or at all, and other factors discussed in the "Risk Factors" section of the preliminary prospectus that forms a part of the effective registration statement filed with the U.S. Securities and Exchange Commission. For investor and media inquiries, please contact: AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.CInvestor RelationsEmail: Ambitions@thepiacentegroup.com Piacente Financial CommunicationsBrandi PiacenteTel: +1-212-481-2050Email: Ambitions@thepiacentegroup.com Jenny CaiTel: +86-10-6508-0677Email: Ambitions@thepiacentegroup.com

2026-03-18

AMBITIONS ENTERPRISE MANAGEMENT Subsidiary Served as Official Business Travel Service Provider for Mobile World Congress 2026

DUBAI, UAE, March 18, 2026 /PRNewswire/ -- AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.C ("Ambitions" or the "Company") (NASDAQ: AHMA), a UAE-based provider of MICE (meetings, incentives, conferences, and exhibitions) and tourism services, today announced that its wholly owned subsidiary, Hunter International Travel & Tourism L.L.C. ("Hunter"), served as the official business travel service provider for Mobile World Congress ("MWC") 2026, held in Barcelona from March 2-5. Total estimated attendance exceeded 88,000 participants, underscoring the event's scale and complexity. MWC is widely recognized as the world's most influential telecommunications event, bringing together global leaders, innovators, and policymakers to discuss the future of connectivity and digital infrastructure. The 2026 edition attracted over 750 telecom operators and 400 technology companies from more than 200 countries and regions, with major exhibitors such as Huawei, Qualcomm, and Nokia showcasing their latest innovations. During the four-day event, Hunter coordinated travel and logistics for more than 80 premium delegations and deployed a dedicated fleet of over 100 vehicles, demonstrating its flexible operational capabilities. In total, Hunter ensured seamless transportation services for over 1,000 guests throughout the conference. Hunter's strong execution at MWC 2026 reinforces a growing reputation for excellence and deep expertise in managing large-scale international exhibition and delegation services, built across more than 3,000 corporate client engagements since inception. Going forward, Hunter will continue leveraging its expanding global network and operational expertise to deliver tailored, high-quality travel and hospitality solutions for exhibitions and corporate events across global markets. About AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.C As a UAE-based MICE (meetings, incentives, conferences, and exhibitions) and tourism services provider, the Company serves a global client base by delivering expert event management and seamless, one-stop travel solutions. Guided by an experienced management team and supported by partnerships across the tourism and hospitality industries in the Middle East, Europe, Africa, and the Americas, the Company executes large-scale events for clients from diverse sectors. Additionally, the Company manages bespoke travel experiences, providing a one-stop guided tour service that streamlines travel across the UAE and its neighboring countries, as well as to other global destinations. For more information, please visit https://ir.ambitions.ae. Forward-Looking Statements This press release contains statements that may constitute "forward-looking" statements which are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "would," "may," "expects," "anticipates," "aims," "future," "continues," "could," "should," "target," "intends," "plans," "believes," "estimates," "likely to," and similar expressions. Statements that are not historical facts, including statements about the Company's beliefs, plans, and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: uncertainties related to market conditions, the satisfaction of customary closing conditions related to the Offering, the completion of Offering on the anticipated terms, or at all, and other factors discussed in the "Risk Factors" section of the preliminary prospectus that forms a part of the effective registration statement filed with the U.S. Securities and Exchange Commission. For investor and media inquiries, please contact: AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.CInvestor RelationsEmail: Ambitions@thepiacentegroup.com Piacente Financial CommunicationsBrandi PiacenteTel: +1-212-481-2050Email: Ambitions@thepiacentegroup.com Jenny CaiTel: +86-10-6508-0677Email: Ambitions@thepiacentegroup.com

2026-03-18

FOSSiBOT Launches Crowdfunding Campaign for F116 Pro, Mini Rugged Smartphone by action cameras

SHENZHEN, China, March 17, 2026 /PRNewswire/ -- FOSSiBOT today announced the global crowdfunding launch of the FOSSiBOT F116 Pro on Kickstarter, a mini rugged smartphone inspired by action cameras. Designed to combine ultra-compact portability, rugged durability, and action camera–style usability, the F116 Pro features a palm-sized form factor, 5G connectivity, an integrated 1/4-inch mounting screw hole for broad accessory compatibility, and dedicated physical controls. A built-in shutter button and customizable physical keys allow users to instantly launch apps, open the camera, or trigger data transfer—without navigating on-screen menus—making the F116 Pro ideal for dynamic, on-the-move scenarios. The crowdfunding campaign officially launches today with a Super Early Bird price of $279. In addition, FOSSiBOT will offer a 48-hour Super Early Bird reward. Customers who place an order within the first 48 hours of the campaign will receive a free accessory. &amp;amp;amp;nbsp;FOSSiBOT F116 Pro: The World’s First Mini Rugged Phone Inspired by Action Cameras FOSSiBOT F116 Pro: Mini Rugged Smartphone Palm-Sized Ultra-Compact Design The FOSSiBOT F116 Pro features an ultra-compact body smaller than a human palm, paired with a 4.0-inch display, making it one of the most portable rugged smartphones currently available. Its compact design enables effortless one-handed operation while remaining practical for everyday use. Mini Form Factor with True Rugged Capability Despite its size, the F116 Pro is among the smallest rugged smartphones on the market, offering durable construction suitable for outdoor activities and daily wear. Positioned as a consumer-grade rugged phone, it balances portability, durability, and usability. Action-Camera-Style Imaging with Full-View Stabilization Inspired by action cameras, the F116 Pro integrates a dual-camera system featuring: Panoramic full-view capture Electronic image stabilization Ultra wide-angle shooting for dynamic scenes 152.6° ultra-wide field of view. These features make the F116 Pro suitable for outdoor sports, travel recording, and everyday action photography. Dedicated Shutter Button & Customizable Physical Keys The F116 Pro features a dedicated shutter button, a key differentiator designed for fast action capture. With a single press, users can instantly enter the action camera video recording interface; a second press immediately starts video recording—without navigating menus or unlocking the screen. This one-touch workflow is optimized for quick access to a stabilized, ultra-wide action recording mode, with image stabilization and wide-angle settings activated by default. In addition, the F116 Pro includes customizable physical keys, a standard feature across FOSSiBOT rugged smartphones, allowing users to assign shortcuts for launching apps or triggering specific functions as needed. High-Compatibility 1/4-Inch Mount for Versatile Accessories The F116 Pro features a built-in 1/4-inch mounting screw hole, ensuring broad compatibility with a wide range of accessories commonly used in action cameras and professional imaging equipment. This universal mount allows the device to be easily attached to bicycle handlebars, shoulder straps, chest mounts, helmets, skateboards, neck mounts, and more. Compatible with standard camera mounts and accessories, the F116 Pro can seamlessly integrate into existing gear setups, enabling flexible use across cycling, outdoor sports, travel recording, and hands-free scenarios. 5G Connectivity with Flexible Memory Configurations Powered by the MediaTek Dimensity 7300 (D7300) 5G chipset, the F116 Pro delivers fast, stable 5G connectivity for streaming, navigation, real-time sharing, and cloud-based applications. Paired with Android 16, the platform ensures smooth daily performance and efficient power management. The device is equipped with 8GB RAM and 256GB internal storage, providing sufficient responsiveness and storage capacity for action video recording, app usage, and daily content management. Dual Breathing Lights for Smart Notifications Front and rear breathing lights provide intuitive visual indicators for calls, messages, charging status, and system alerts, combining functional feedback with a distinctive design element. FOSSiBOT has announced that the F116 Pro will officially launch on Kickstarter at 9:00 AM EDT on March 17. If you're looking for a compact yet rugged smartphone with action camera–style versatility — and want to secure it at the best possible price — this is an opportunity not to miss. For more information, please visit: https://fossibot.pro/F116PRNEWSoffland Back this project directly on Kickstarter: https://fossibot.pro/F116PRNEWSkick About FOSSiBOT: Founded in August 2022, FOSSiBOT is dedicated to delivering innovative, durable, and high-performance smart devices and power solutions for users worldwide. The brand focuses on two core fields — outdoor rugged smartphones and portable power stations — continually pushing the boundaries of technology to meet the demands of extreme and professional environments. FOSSiBOT is owned by Shenzhen Qichang Intelligent Technology Co., Ltd, established in July 2022 in Shenzhen, Guangdong, China. The founding team brings over ten years of R&D experience in both the energy storage and mobile device industries.

2026-03-17

FOSSiBOT Launches Crowdfunding Campaign for F116 Pro, Mini Rugged Smartphone by action cameras

SHENZHEN, China, March 17, 2026 /PRNewswire/ -- FOSSiBOT today announced the global crowdfunding launch of the FOSSiBOT F116 Pro on Kickstarter, a mini rugged smartphone inspired by action cameras. Designed to combine ultra-compact portability, rugged durability, and action camera–style usability, the F116 Pro features a palm-sized form factor, 5G connectivity, an integrated 1/4-inch mounting screw hole for broad accessory compatibility, and dedicated physical controls. A built-in shutter button and customizable physical keys allow users to instantly launch apps, open the camera, or trigger data transfer—without navigating on-screen menus—making the F116 Pro ideal for dynamic, on-the-move scenarios. The crowdfunding campaign officially launches today with a Super Early Bird price of $279. In addition, FOSSiBOT will offer a 48-hour Super Early Bird reward. Customers who place an order within the first 48 hours of the campaign will receive a free accessory. &amp;amp;amp;nbsp;FOSSiBOT F116 Pro: The World’s First Mini Rugged Phone Inspired by Action Cameras FOSSiBOT F116 Pro: Mini Rugged Smartphone Palm-Sized Ultra-Compact Design The FOSSiBOT F116 Pro features an ultra-compact body smaller than a human palm, paired with a 4.0-inch display, making it one of the most portable rugged smartphones currently available. Its compact design enables effortless one-handed operation while remaining practical for everyday use. Mini Form Factor with True Rugged Capability Despite its size, the F116 Pro is among the smallest rugged smartphones on the market, offering durable construction suitable for outdoor activities and daily wear. Positioned as a consumer-grade rugged phone, it balances portability, durability, and usability. Action-Camera-Style Imaging with Full-View Stabilization Inspired by action cameras, the F116 Pro integrates a dual-camera system featuring: Panoramic full-view capture Electronic image stabilization Ultra wide-angle shooting for dynamic scenes 152.6° ultra-wide field of view. These features make the F116 Pro suitable for outdoor sports, travel recording, and everyday action photography. Dedicated Shutter Button & Customizable Physical Keys The F116 Pro features a dedicated shutter button, a key differentiator designed for fast action capture. With a single press, users can instantly enter the action camera video recording interface; a second press immediately starts video recording—without navigating menus or unlocking the screen. This one-touch workflow is optimized for quick access to a stabilized, ultra-wide action recording mode, with image stabilization and wide-angle settings activated by default. In addition, the F116 Pro includes customizable physical keys, a standard feature across FOSSiBOT rugged smartphones, allowing users to assign shortcuts for launching apps or triggering specific functions as needed. High-Compatibility 1/4-Inch Mount for Versatile Accessories The F116 Pro features a built-in 1/4-inch mounting screw hole, ensuring broad compatibility with a wide range of accessories commonly used in action cameras and professional imaging equipment. This universal mount allows the device to be easily attached to bicycle handlebars, shoulder straps, chest mounts, helmets, skateboards, neck mounts, and more. Compatible with standard camera mounts and accessories, the F116 Pro can seamlessly integrate into existing gear setups, enabling flexible use across cycling, outdoor sports, travel recording, and hands-free scenarios. 5G Connectivity with Flexible Memory Configurations Powered by the MediaTek Dimensity 7300 (D7300) 5G chipset, the F116 Pro delivers fast, stable 5G connectivity for streaming, navigation, real-time sharing, and cloud-based applications. Paired with Android 16, the platform ensures smooth daily performance and efficient power management. The device is equipped with 8GB RAM and 256GB internal storage, providing sufficient responsiveness and storage capacity for action video recording, app usage, and daily content management. Dual Breathing Lights for Smart Notifications Front and rear breathing lights provide intuitive visual indicators for calls, messages, charging status, and system alerts, combining functional feedback with a distinctive design element. FOSSiBOT has announced that the F116 Pro will officially launch on Kickstarter at 9:00 AM EDT on March 17. If you're looking for a compact yet rugged smartphone with action camera–style versatility — and want to secure it at the best possible price — this is an opportunity not to miss. For more information, please visit: https://fossibot.pro/F116PRNEWSoffland Back this project directly on Kickstarter: https://fossibot.pro/F116PRNEWSkick About FOSSiBOT: Founded in August 2022, FOSSiBOT is dedicated to delivering innovative, durable, and high-performance smart devices and power solutions for users worldwide. The brand focuses on two core fields — outdoor rugged smartphones and portable power stations — continually pushing the boundaries of technology to meet the demands of extreme and professional environments. FOSSiBOT is owned by Shenzhen Qichang Intelligent Technology Co., Ltd, established in July 2022 in Shenzhen, Guangdong, China. The founding team brings over ten years of R&D experience in both the energy storage and mobile device industries.

2026-03-17

O'food Sponsors Korean Speech Contest at University of Toronto

- About 450 Participants Attend University of Toronto Speech Contest- O'food Provides K-Food Products to Promote Korean Language and Culture SEOUL, South Korea, March 17, 2026 /PRNewswire/ -- A Korean speech contest held at the University of Toronto on the 14th drew about 450 participants, with Daesang's global K-food brand O'food sponsoring the event and providing products including kimchi ramyun, seaweed, and gochujang. Daesang O'food sponsored K-food products for the Korean speech contest held at the University of Toronto on the 14th. The 2026 Korean Speech Contest, marking its 20th anniversary this year, was held at the Earth Sciences Centre at the University of Toronto. The event drew about 450 participants, including roughly 300 contestants who advanced through preliminary rounds across four divisions, including high school and university categories. The contest was jointly organized by the Consulate General of the Republic of Korea in Toronto, the Korean Education Centre in Canada, the Centre for the Study of Korea, and the Department of East Asian Studies at the University of Toronto. O'food sponsored a variety of K-Food products for the event, allowing participants and visitors to experience Korean food culture firsthand. The sponsored products included O'food Kimchi Ramyun, Chung Jung One Olive Oil Seasoned Seaweed, O'food Gochujang, and Gochujang for Tteokbokki. In particular, O'food Kimchi Ramyun, launched in October last year, stands out for using fresh kimchi from Korea's leading kimchi brand Jongga instead of the freeze-dried powders or flakes commonly used in conventional ramyun. This approach delivers a crunchy texture and deep fermented flavor. The product lineup includes two varieties: 'Real Kimchi Ramyun Noodle Soup', featuring a spicy soup base, and 'Real Fiery Kimchi Stir-fried Ramyun', a stir-fried noodle version made with gochujang. Both products are currently available at major retailers in Canada, including Costco and Loblaws. Daesang stated that the sponsorship was part of its global brand initiatives aimed at expanding engagement with North American Gen Z consumers as interest in Korean culture continues to grow worldwide. By supporting an educational event where students studying Korean gather, the company aims to help participants naturally experience Korean food culture, foster a positive perception of Korea, and introduce the appeal of K-Food. Seungin Jung, Head of Global Discovery Business Organization at Daesang, said, "As interest in the Korean language and K-culture continues to grow, it is meaningful to be part of an event that brings together students who are learning Korean. We will continue to promote the appeal of K-Food and introduce Korean food culture to the world through partnerships with various global cultural and educational programs." Meanwhile, Daesang also supported ramyun products for another campus event at the University of Toronto on the 6th, continuing to expand engagement with young consumers through activities at major Canadian universities. The company is also conducting outdoor advertising and digital marketing campaigns locally and plans to expand sampling and experiential marketing at major retailers and university communities to strengthen the presence of K-Food brands in Canada. About Daesang Corporation Founded in 1956, Daesang Corporation is one of the world's largest producers of fermented food products, with decades of expertise in food manufacturing. The company has grown into a leading global Korean food company through internationally recognized brands such as Jongga and O'food, offering a broad product portfolio that includes Kimchi, sauces, ready-to-eat meals, and more. Headquartered in South Korea, Daesang operates manufacturing subsidiaries in the United States, Poland, China, Indonesia, and Vietnam. For more information, visit www.daesang.com/en. About O'food O'food is a global Korean food brand serving up creative experiences and fresh inspiration, making Korean cuisine easy to enjoy anytime, anywhere. With its Korean Twist, O'food is winning hearts and taste buds all around the world while reimagining Korean food for today's consumers. With a diverse portfolio spanning sauces, seaweed, and ready-to-eat meals, O'food exports its products to more than 80 countries, expanding everyday access to K-food for consumers worldwide. For more information, visit www.ofoodglobal.com/

2026-03-17

O'food Sponsors Korean Speech Contest at University of Toronto

- About 450 Participants Attend University of Toronto Speech Contest- O'food Provides K-Food Products to Promote Korean Language and Culture SEOUL, South Korea, March 17, 2026 /PRNewswire/ -- A Korean speech contest held at the University of Toronto on the 14th drew about 450 participants, with Daesang's global K-food brand O'food sponsoring the event and providing products including kimchi ramyun, seaweed, and gochujang. Daesang O'food sponsored K-food products for the Korean speech contest held at the University of Toronto on the 14th. The 2026 Korean Speech Contest, marking its 20th anniversary this year, was held at the Earth Sciences Centre at the University of Toronto. The event drew about 450 participants, including roughly 300 contestants who advanced through preliminary rounds across four divisions, including high school and university categories. The contest was jointly organized by the Consulate General of the Republic of Korea in Toronto, the Korean Education Centre in Canada, the Centre for the Study of Korea, and the Department of East Asian Studies at the University of Toronto. O'food sponsored a variety of K-Food products for the event, allowing participants and visitors to experience Korean food culture firsthand. The sponsored products included O'food Kimchi Ramyun, Chung Jung One Olive Oil Seasoned Seaweed, O'food Gochujang, and Gochujang for Tteokbokki. In particular, O'food Kimchi Ramyun, launched in October last year, stands out for using fresh kimchi from Korea's leading kimchi brand Jongga instead of the freeze-dried powders or flakes commonly used in conventional ramyun. This approach delivers a crunchy texture and deep fermented flavor. The product lineup includes two varieties: 'Real Kimchi Ramyun Noodle Soup', featuring a spicy soup base, and 'Real Fiery Kimchi Stir-fried Ramyun', a stir-fried noodle version made with gochujang. Both products are currently available at major retailers in Canada, including Costco and Loblaws. Daesang stated that the sponsorship was part of its global brand initiatives aimed at expanding engagement with North American Gen Z consumers as interest in Korean culture continues to grow worldwide. By supporting an educational event where students studying Korean gather, the company aims to help participants naturally experience Korean food culture, foster a positive perception of Korea, and introduce the appeal of K-Food. Seungin Jung, Head of Global Discovery Business Organization at Daesang, said, "As interest in the Korean language and K-culture continues to grow, it is meaningful to be part of an event that brings together students who are learning Korean. We will continue to promote the appeal of K-Food and introduce Korean food culture to the world through partnerships with various global cultural and educational programs." Meanwhile, Daesang also supported ramyun products for another campus event at the University of Toronto on the 6th, continuing to expand engagement with young consumers through activities at major Canadian universities. The company is also conducting outdoor advertising and digital marketing campaigns locally and plans to expand sampling and experiential marketing at major retailers and university communities to strengthen the presence of K-Food brands in Canada. About Daesang Corporation Founded in 1956, Daesang Corporation is one of the world's largest producers of fermented food products, with decades of expertise in food manufacturing. The company has grown into a leading global Korean food company through internationally recognized brands such as Jongga and O'food, offering a broad product portfolio that includes Kimchi, sauces, ready-to-eat meals, and more. Headquartered in South Korea, Daesang operates manufacturing subsidiaries in the United States, Poland, China, Indonesia, and Vietnam. For more information, visit www.daesang.com/en. About O'food O'food is a global Korean food brand serving up creative experiences and fresh inspiration, making Korean cuisine easy to enjoy anytime, anywhere. With its Korean Twist, O'food is winning hearts and taste buds all around the world while reimagining Korean food for today's consumers. With a diverse portfolio spanning sauces, seaweed, and ready-to-eat meals, O'food exports its products to more than 80 countries, expanding everyday access to K-food for consumers worldwide. For more information, visit www.ofoodglobal.com/

2026-03-17

SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever

A survey of 18,000+ shoppers reveals how today's festivalgoers are planning earlier, bringing more looks, and making comfort just as much of a priority as style! LOS ANGELES, March 17, 2026 /PRNewswire/ -- Festival season is here, and Gen Z and Millennials have never been more ready. Today, SHEIN, the global online fashion and lifestyle retailer, releases its 2026 Festival Trends Survey, a study of more than 18,000 U.S. shoppers, revealing how the next generation of festivalgoers are planning, packing, and styling their way through the season's biggest events. Festival fashion is becoming a multi-look affair. Nearly 58% of attendees prepare two or more outfits per day, a clear sign that festival fashion has become a full-event styling experience. When it comes to festival fashion, the planning starts early. Nearly 69% of festivalgoers start putting their looks together at least one month ahead of time, nearly double the 35% who said the same in 2024. Turning to social media for inspiration along the way, shopping haul videos (43.4%), Get-Ready-With-Me content (40.5%) and online mood boards (38.8%) rank as the top influences driving outfit decisions this season. And when it comes time to shop, affordability remains the top priority. Nearly 62% of festivalgoers say price is one of their top three factors when shopping for festival looks, followed by comfort (49%) and wearability (39%). Shoppers are stretching their budgets further too, targeting $25 or under for individual apparel, including shorts and tops, and under $10 for accessories such as sunglasses, bandanas and jewelry. When preparing for multi-day festivals, practicality is essential. Comfortable shoes rank as the most important item, with 73% of attendees saying they are a must-pack, followed by sunglasses (67%) and shorts (66%). Tank tops (58%) and lightweight dresses (57%) round out the top picks, reflecting a preference for breathable, easy-to-wear pieces built for long days in the sun. "What stands out this year is just how early and how intentionally shoppers are planning their festival looks," said Lisa Zlotnick, U.S. Head of Brand PR for SHEIN. "They know what they want, they know what they want to spend, and they look to social media to determine exactly how to pull it off. SHEIN is built to deliver on all of it, down to the last accessory." To bring the survey findings to life, SHEIN is popping up with the ultimate festival season lineup, a pop-up shopping experience in the heart of Los Angeles. Guests can shop for showstopping trends IRL, perfect for any music genre, including Boho Festival, Cowgirl, Retro Streetwear, Punk Rock, and Desert Rave, score free gifts, and soak up the pre-festival vibes. The SHEIN Festival House Pop-Up will be located at 8175 Melrose Ave, Los Angeles, California, open from 11 a.m. to 6 p.m. PST, Thursday, March 26, through Saturday, March 28 and 11 a.m. to 5 p.m. Sunday, March 29. Survey Methodology: Conducted via the SHEIN app from March 2 to March 9, 2026, among 18,603 U.S. customers aged 18 and older who plan to attend music and arts festivals in 2026. Respondents self-reported their shopping priorities and festival preferences. About SHEIN SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

2026-03-17

SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever

A survey of 18,000+ shoppers reveals how today's festivalgoers are planning earlier, bringing more looks, and making comfort just as much of a priority as style! LOS ANGELES, March 17, 2026 /PRNewswire/ -- Festival season is here, and Gen Z and Millennials have never been more ready. Today, SHEIN, the global online fashion and lifestyle retailer, releases its 2026 Festival Trends Survey, a study of more than 18,000 U.S. shoppers, revealing how the next generation of festivalgoers are planning, packing, and styling their way through the season's biggest events. Festival fashion is becoming a multi-look affair. Nearly 58% of attendees prepare two or more outfits per day, a clear sign that festival fashion has become a full-event styling experience. When it comes to festival fashion, the planning starts early. Nearly 69% of festivalgoers start putting their looks together at least one month ahead of time, nearly double the 35% who said the same in 2024. Turning to social media for inspiration along the way, shopping haul videos (43.4%), Get-Ready-With-Me content (40.5%) and online mood boards (38.8%) rank as the top influences driving outfit decisions this season. And when it comes time to shop, affordability remains the top priority. Nearly 62% of festivalgoers say price is one of their top three factors when shopping for festival looks, followed by comfort (49%) and wearability (39%). Shoppers are stretching their budgets further too, targeting $25 or under for individual apparel, including shorts and tops, and under $10 for accessories such as sunglasses, bandanas and jewelry. When preparing for multi-day festivals, practicality is essential. Comfortable shoes rank as the most important item, with 73% of attendees saying they are a must-pack, followed by sunglasses (67%) and shorts (66%). Tank tops (58%) and lightweight dresses (57%) round out the top picks, reflecting a preference for breathable, easy-to-wear pieces built for long days in the sun. "What stands out this year is just how early and how intentionally shoppers are planning their festival looks," said Lisa Zlotnick, U.S. Head of Brand PR for SHEIN. "They know what they want, they know what they want to spend, and they look to social media to determine exactly how to pull it off. SHEIN is built to deliver on all of it, down to the last accessory." To bring the survey findings to life, SHEIN is popping up with the ultimate festival season lineup, a pop-up shopping experience in the heart of Los Angeles. Guests can shop for showstopping trends IRL, perfect for any music genre, including Boho Festival, Cowgirl, Retro Streetwear, Punk Rock, and Desert Rave, score free gifts, and soak up the pre-festival vibes. The SHEIN Festival House Pop-Up will be located at 8175 Melrose Ave, Los Angeles, California, open from 11 a.m. to 6 p.m. PST, Thursday, March 26, through Saturday, March 28 and 11 a.m. to 5 p.m. Sunday, March 29. Survey Methodology: Conducted via the SHEIN app from March 2 to March 9, 2026, among 18,603 U.S. customers aged 18 and older who plan to attend music and arts festivals in 2026. Respondents self-reported their shopping priorities and festival preferences. About SHEIN SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

2026-03-17

NYSE Content Update: Premium Drink Giant Diageo to Mark St. Patrick's Day by Ringing the Bell

NYSE issues a pre-market daily advisory direct from the trading floor. NEW YORK, March 17, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins. jwplayer.key="3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=" Entertainment company VENU announces $86.25 million raise. jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2935882/NYSE_March_17_Market_Update.mp4', image: 'https://mma.prnasia.com/media2/2935882/NYSE_March_17_Market_Update.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'}); Ashley Mastronardi delivers the pre-market update on March 17th Markets are little changed as the price of ICE Brent Crude oil hovers around $100 a barrel. VENU Chairman and CEO J.W. Roth will join NYSE Live to share more details about its recent $86.25 million capital raise that will help accelerate its growth in the live entertainment space. Diageo, which owns brands such as Guinness and Johnnie Walker, will be at the NYSE to celebrate an annual tradition this afternoon. NYSE is on the ground at the Wall Street Conference "Sun Valley" Experience, which kicked off Monday at Lake Las Vegas. For market insights, IPO activity, and today's opening bell, download the NYSE TV app at tv.nyse.com Opening BellTC Energy Corporation (NYSE: TRP) celebrates 75th anniversary of founding Closing BellDiageo (NYSE: DEO) celebrates St. Patrick's Day Click here to download the NYSE TV App Ireland Day at the NYSE on March 16th.

2026-03-17

NYSE Content Update: Premium Drink Giant Diageo to Mark St. Patrick's Day by Ringing the Bell

NYSE issues a pre-market daily advisory direct from the trading floor. NEW YORK, March 17, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins. jwplayer.key="3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=" Entertainment company VENU announces $86.25 million raise. jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2935882/NYSE_March_17_Market_Update.mp4', image: 'https://mma.prnasia.com/media2/2935882/NYSE_March_17_Market_Update.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'}); Ashley Mastronardi delivers the pre-market update on March 17th Markets are little changed as the price of ICE Brent Crude oil hovers around $100 a barrel. VENU Chairman and CEO J.W. Roth will join NYSE Live to share more details about its recent $86.25 million capital raise that will help accelerate its growth in the live entertainment space. Diageo, which owns brands such as Guinness and Johnnie Walker, will be at the NYSE to celebrate an annual tradition this afternoon. NYSE is on the ground at the Wall Street Conference "Sun Valley" Experience, which kicked off Monday at Lake Las Vegas. For market insights, IPO activity, and today's opening bell, download the NYSE TV app at tv.nyse.com Opening BellTC Energy Corporation (NYSE: TRP) celebrates 75th anniversary of founding Closing BellDiageo (NYSE: DEO) celebrates St. Patrick's Day Click here to download the NYSE TV App Ireland Day at the NYSE on March 16th.

2026-03-17